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From Issue #12 March 14, 2013

Instant Memories

The Impossible Project has earned its name by re-inventing instant film for Polaroid cameras.

By Maarten Muns Twitter icon

Photo by Laura Muns.

The photographer and I ride up in a large and noisy elevator. Our chaperone points to the photographer’s camera. “You should use a Polaroid camera in this building,” she says. “This is still an old-fashioned digital one,” I reply. She smiles and repeats my words softly and slowly. “An ‘old-fashioned’ digital camera. That’s funny.”

On assignment for The Magazine, I visited the plant with a photographer in February 2013 to see how the Impossible Project had become entirely possible.

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