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From Issue #43 May 22, 2014

Editor’s Note

You say tomato, I say not enough to-mah-toes.

By The Editor Twitter icon 

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The cover of issue 43

Photo by Christina Spicuzza

In this issue

“Get big fast” was the mantra of the first wave of dot-com businesses, and a strategy that imploded in 2001 as growing too fast without the possibility of future profit was eventually seen for the boondoggle it was.

Since then, we’ve seen many more varieties of ways to build businesses, from “get big slow” to “get a billion users and get acquired” to “stay small and nimble with high profit margins.”

In Growing Pains, Amy Westervelt looks at how food entrepreneurs, who often start in kitchens with products that their friends and families encourage them to put up for sale, cope with the realities of “growing”: getting enough food of the right quality at the right time to make a sustainable business that puts food on their table, too.

We revisit Marian Call, an Alaskan musician, in Clarion Call, as Kellie M. Walsh updates a story that first appeared in The Magazine: The Book as a special feature. Marian is an independent artist in the first degree, and she enjoys the freedom of it but also feels the constraints. She spends hundreds of days each year on the road and has forged a close connection with her fans, who are also patrons.

When a video camera focuses on you while you’re sitting in the stands at an arena or ballpark, you know you’re supposed to pucker up for the kiss cam. Nate Berg examines the Buss Driver: how the kiss cam’s obscure origins were part of a technological revolution in putting television-like displays in front of audiences at sports events.

Farmers try not to be on the bleeding edge of new technologies, because tried and true methods are often the best. But they adopt tech when it serves them, and in their own time. In Data Harvesting, Nancy Gohring explains the appeal of cloud-hosted and cloud-processed data for farmers that provides live, in-the-field feedback about yields, irrigation, and more — and the privacy concerns about giving big companies information that could shape prices and move financial markets.

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You can purchase our complete archives, almost 300 articles, as a DRM-free ebook in PDF, EPUB, and MOBI formats. We ceased publication of new work on December 18, 2014.
You can purchase our complete archives, almost 300 articles, as a DRM-free ebook in PDF, EPUB, and MOBI formats.
©2017 Aperiodical LLC. The Magazine's online ISSN: 2334-4970. We ceased publication on December 18, 2014. You can purchase our complete archives, almost 300 articles, as a DRM-free ebook in PDF, EPUB, and MOBI formats. Read our privacy policy. Learn more about us. Billing troubles? Email us. Talk with us on Facebook and Twitter. Consult our FAQ for more answers. iPhone, iPad, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.